Tonsett is the independent practice of Ante Babic.
I started Tonsett to work with founders and teams at the moments when design matters most, when an idea needs shape, a product needs clarity or an experience needs to move beyond “good enough”. Tonsett is intentionally small — one design partner, close to the problem and focused on the details that shape how a product is understood, used and remembered.
First impressions aren’t optional. People rarely remember products because they were built quickly. Speed matters, but clarity, taste and intention matter more. Every product should feel simple, considered and complete.
Let’s make something people remember.
A design partner for teams building beyond the expected.
A design partner for teams building beyond the expected.
Tonsett is a design practice working across product, digital and brand. We partner with founders and teams at pivotal moments: creating something from scratch, refining what exists or pushing beyond the expected. We move quickly, without the layers and friction of traditional agencies.
We believe first impressions aren’t optional. People rarely remember products because they were built quickly. They remember the ones that make sense immediately — the ones that feel clear, useful and carefully shaped from the first interaction. Speed matters, but clarity, taste and intention matter more. Every product should feel simple, considered and complete.
Let’s make something people remember.
We believe first impressions aren’t optional. People rarely remember products because they were built quickly. They remember the ones that make sense immediately — the ones that feel clear, useful and carefully shaped from the first interaction. Speed matters, but clarity, taste and intention matter more. Every product should feel simple, considered and complete.
Let’s make something people remember.
Tonsett has helped founders raise millions and turn bold ideas into digital products and brands people love.
Leading debt funding and liquidity management platform in Germany and UK
I worked with re:cap for nearly four years, helping build three successful products. The company raised $110M, was recognized among Germany’s top startups and has deployed over €100M in funding while analyzing €20B+ in transaction volume.
Identity & Access Management platform for employees and AI agents
I worked closely with Cakewalk to refine their pitch deck and strengthen their investor narrative, which contributed to raising a $7.5 million seed round. I redesigned and polished their website to create a more credible presence across both fundraising materials and digital touchpoints.
Pan-European digital grassroots media
I designed Forum’s two core platforms: a consumer-facing experience where users could read curated journalism in their language and an internal operations platform enabling journalists to create, manage and publish content efficiently.
Flexible mobile-first commercial vehicle rental service
I designed the entire customer-facing Proshare app, translating business goals and user needs into a seamless mobile experience.
Employee benefits platform
I worked with heyday from 0–1, building the product and brand from scratch including early product design, core user flows and the initial visual identity. The product was successfully launched and adopted by thousands of users, helping establish its early traction and market presence.
Market-leading Frontend as a Service solution for composable commerce
I partnered with the founders to create a compelling pitch deck that clearly articulated the company's vision, product and market opportunity contributing to their successful $20M Series A raise.
Leading provider of cutting-edge digital forensics and incident response solutions
I worked with the founding team to help define and sharpen their product vision and long-term direction. The company went on to successfully raise a $19M Series A.
Device-leasing service
I worked with the Ooodles team on the first version of their app, helping shape the initial product experience and core functionality. The company later raised $15M to scale its device-leasing services.
+ many more
